IEM

Export promotion through participation to specialized events

International Events Marketing promotes the export of Italian and EU manufacturers, through the participation to international specialized events. MADEX was for 15 years the Official Representative in Italy of Fira de Barcelona and was also the organizer of different exhibitions, with some “premieres” like the first International Stone event in China and the first Italian Trade Fair in Taiwan.

MADEX promotion was carried out since 1981, with the participation to international events of hundreds of Italian companies, in 50 Countries, mainly outside EU, with a special attention to the Far East markets for the machines and equipment of which Italy is the top manufacturer and exporter.

The promotion to the Far East markets was going on focusing the attention to the only constantly growing one, that of mainland China, that is today the largest market in many fields.

MADEX is promoting since more than 20 years the Italian and EU participation to the largest Fair in Asia for the leather industry, a sector in which Italy is the undisputed worldwide number one exporter of machines and equipment, at such a high level of excellence in this field, that even the traditionally “copying oriented” markets renounced to this kind of unfair practice.

fairs@madexsrl.it